There are three vital components to a successful social media strategy:
#1. Brand Identity + Messaging
Trust is created through consistent graphics and messaging across multiple platforms. Whether people are on your Instagram, Facebook, or your Website they will know that you are a reputable business because you are presenting a united and consistent brand.
#2. Consistent Authentic Content
Social algorithms always prioritize two things: accounts that post consistently and posts that get engagement. We will help you create new ideas for content using our signature content creation system and then we will help you to identify what resonates most with your audiences by evaluating the previous month's performance. Over time this creates a content strategy loved by your audiences.
#3. Social Media Ads
Without ads your content will only be shown to about 10% of your audience. We believe that social ads are taking the place of print media, but at a fraction of the cost. Our ads strategy includes a layered approach: promoting your content to your most engaged followers, showing your best content to new audiences and then retargeting the most active audiences to send to your website. If you are truly ready to grow your social media following, it is vital to include social media ads in your strategy.
At Prototype Connections, we believe in being the visionary force for our clients. Marketing is the art form of business. We have been doing marketing for individuals and businesses for over a year.
We believe in helping our clients accomplish their marketing goals.
One of the most common questions from someone who chooses to trust us is always “what’s next”? So we're pulling back the curtain and sharing the steps involved in working with us. Really it's very simple...
Discuss Branding + Messaging
Knowing your brand is a vital part of creating a strong online presence. If you have a brand guide and logo, we are all set. If you do not have one, we can create this one for you but it will be an additional $500 branding setup fee and this will take 2 weeks to complete.Book A Free Consultation Today
Once your branding and messaging are together it can take up to 2 weeks before we are actually ready to start posting! This is because we do this:
- Set up your files in our scheduling system.
- Get all login information and access to your social media accounts.
- Create a content strategy
- Create ads strategy
- Create the initial draft of the content
- Get approval on the direction of content and get revisions
- Revise content
- And schedule content.
This process is detail-oriented and takes time for our team and you, but the good news is that once it’s done it’s done!Learn About Our Services Here
Let's Stay Connected
Stay in touch so we can share our latest digital marketing adventures.